Websites
Above the Fold
The part of your website people see without scrolling.
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The Tradie Take
Like the front windscreen of your workshop - if passers-by can't see what you do from the street, they'll drive past. Your website's above-the-fold is that front window. Make it count.
Definition
The part of your webpage that's visible before a visitor scrolls down. This is prime real estate - like the front window of your workshop. If your phone number, service area, and what you do aren't visible here, you're losing jobs before people even get to know you.
How It Works
- 1 When someone lands on your site, what they see first decides if they stay or leave
- 2 Your phone number, main service, and a clear call-to-action should be visible immediately
- 3 On mobile (where most tradie searches happen), "above the fold" is even smaller
Tips for Tradies
- Put your phone number and biggest selling point right at the top
- Don't waste that space on a massive photo that adds no info
- Test on a phone - if they have to scroll to find your number, you're losing calls