Marketing Lingo
Made Simple for Tradies

Comparing two versions of something to see which one works better.

The part of your website people see without scrolling.

Google's formula that decides where your ad shows up.

Technology that can learn, reason, and make decisions - increasingly used in marketing tools.

Google's secret recipe for deciding what shows up in search results.

Hidden descriptions of your images that help Google and blind users understand them.

Tracking and understanding who visits your website and what they do there.

The clickable words in a link.

Working out which marketing channel actually got you the job.

Other websites linking to yours - like word-of-mouth referrals online.

Dodgy SEO tactics that break Google's rules - don't do it.

People who visit your site and leave without doing anything.

How many people in your area know who you are and what you do.

Your business details on online directories - a key source of local SEO citations.

Regular articles on your website that help customers find you.

Telling the customer exactly what to do next.

The "official" version of a page when you have similar content at multiple URLs.

The percentage of people who see your listing and actually click it.

Giving away free advice to prove you know your stuff and attract customers.

When a website visitor does what you wanted them to do - call, book, or enquire.

What percentage of your website visitors actually become customers.

A small file websites save on your browser to remember you.

What you pay every time someone clicks your ad.

When Google's bots visit and read your website pages.

The path someone takes from "I need a tradie" to booking the job.

The geographic area your business serves - your service territory.

Online mentions of your business name, address, and phone number on other websites.

The system you use to manage your website content without touching code.

Any marketing that happens online - from Google to Facebook to email.

A score that predicts how well your website will rank on Google.

How long someone stays on your page after clicking from search results.

Sending emails to people who want to hear from your business.

Likes, comments, shares, and saves - signs people are paying attention.

Content that stays useful and relevant for years, not days.

Paid posts on Facebook targeting your ideal local customers.

HTML attributes that tell Google whether to count a link toward rankings.

The step-by-step process from stranger to paying customer.

Paying to appear at the top of Google search results.

Google's free tool that shows you who visits your website and what they do.

Your free Google listing with address, hours, reviews, and photos.

Google's tool that tells you if your site has problems and how it's performing.

Google's automated robot that reads (crawls) websites for search results.

Optimising your business to show up in Google Maps when people search for local services.

Short for Google Business Profile - your free business listing on Google Search and Maps.

The titles and subtitles that structure your page for readers and Google.

A visual map showing where people click and look on your website.

The basic code language websites are built with.

The padlock in your browser bar - proves your website is secure.

How many times your ad or listing is seen.

Getting customers to come to you instead of chasing them.

Google adding your pages to its directory so they can show up in search.

Links between pages on your own website.

A programming language that makes websites interactive and dynamic.

The recommended format for adding structured data (schema) to your website.

The words people type into Google when looking for a tradie.

Finding out exactly what words your customers use to search for your services.

Cramming too many keywords into your content - it hurts, not helps.

Monitoring where your website ranks for specific search terms over time.

A dedicated page designed to convert visitors into leads.

A potential customer who's shown interest in your services.

A free offer you give in exchange for someone's contact details.

Getting other websites to link to yours to boost your authority.

A type of AI that understands and generates human-like text - powers ChatGPT and similar tools.

Getting your business to show up in local search results and Google Maps.

Specific, longer search phrases that are easier to rank for and convert better.

The box of 3 local businesses that Google shows at the top of search results with a map.

The short blurb under your page title in Google search results.

Designing your website for phones first - where most tradie searches happen.

Your business details - they must be identical everywhere online.

Telling Google not to include a specific page in search results.

Optimising the content and code on your website itself.

Free search results - the ones you don't pay for.

The percentage of people who open an email you send them.

How fast your website loads. Speed matters for rankings AND conversions.

Advertising where you pay every time someone clicks your ad.

A tracking code that follows visitors and lets you retarget them with ads.

A regular summary showing how your marketing is performing with real numbers.

A step-by-step process that moves a customer or task from start to finish.

Google's rating of how good your ad is - higher score = lower costs.

Where your website appears in search results for a given keyword.

Permanently sending visitors from one URL to another - like mail forwarding.

Your website automatically adapting to look good on any device.

An ongoing monthly agreement where you pay a fixed amount for marketing services.

Getting more reviews and responding to them - a major local SEO ranking factor.

Showing ads to people who visited your site but didn't call or book.

Did the money you spent on marketing make you more money back?

A file telling search engine crawlers which pages they can and can't visit.

Extra code that helps Google show star ratings, prices, and more in search results.

Making your website easy for Google to find and rank so customers can find you.

The page Google shows you after you search for something.

A file that lists all your website pages for Google to find.

Paid advertising on search engines like Google - commonly called Google Ads.

Using Facebook, Instagram, and LinkedIn to promote your tradie business - where practical.

Using Facebook, Instagram, and LinkedIn to promote your tradie business.

The security certificate that enables HTTPS and shows the padlock icon.

The specific people you want to reach with your marketing.

The clickable headline for your page in search results.

The number of people visiting your website.

Australian slang for a tradesperson - plumber, electrician, builder, anyone who works with their hands.

The web address of a page - like your street address online.

How easy and pleasant your website is to use.

What makes you different from every other tradie - your unique advantage.

How easy and pleasant your website is to use - the shorthand for User Experience.

Using video to show off your work and connect with customers.

Your online home base - where customers go to check you out before calling.

Ethical SEO that follows Google's rules - the right way to do it.

People talking about your business - the oldest and most powerful marketing.

A machine-readable file listing all your website pages for search engines.

Using YouTube videos to show off your work, build trust, and get found on Google.

When Google answers a question directly in search results without needing a click.