Citations
Online mentions of your business name, address, and phone number on other websites.
The Tradie Take
Citations are like your business details being listed on every community noticeboard in town. If your phone number on the servo noticeboard matches the one at the footy club and the one at the hardware store, Google trusts you are a real business. But if one board has your old mobile number, Google gets suspicious and ranks you lower.
Definition
Citations are mentions of your business name, address, and phone number (NAP) on other websites and directories - like Yellow Pages, True Local, Hipages, or industry association sites. They are a key local SEO ranking factor. Google cross-references your NAP across the web to verify your business is legitimate. Consistent, accurate citations across many relevant sites boost your local search rankings. Inconsistent citations (different phone numbers or address formats) confuse Google and hurt your rankings.
How It Works
- 1 Your business is listed on various online directories and websites
- 2 Google checks that your name, address, and phone number match everywhere
- 3 More consistent citations across reputable sites = stronger local rankings
- 4 Citations from industry-specific sites (Master Builders, local chambers) carry more weight
Tips for Tradies
- Audit your existing citations - check if your NAP is correct on every directory
- Focus on quality directories: Google Business Profile, True Local, Hipages, industry associations
- When you change address or phone number, update EVERY citation at once