Analytics
Popular Term
Conversion
When a website visitor does what you wanted them to do - call, book, or enquire.
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The Tradie Take
Traffic is people walking past your workshop. Conversion is them walking in and asking for a quote. You can have 1000 people walk past every day, but if your door is hard to open and your sign says "closed," you'll get zero enquiries. A good website converts lookers into bookers.
Definition
A conversion happens when a visitor to your website completes a desired action - calling your number, filling out a contact form, booking a quote, or clicking to call. Getting traffic to your site is half the battle. Converting that traffic into leads and paying jobs is what actually matters. If 100 people visit but nobody calls, you've got a conversion problem.
How It Works
- 1 You define what a "conversion" means for your business: a phone call, a form submit, a booking
- 2 Analytics tracks how many visitors complete these actions
- 3 Your conversion rate is the percentage of visitors who take action
- 4 Improving your site, CTAs, and trust signals can dramatically lift conversions
Tips for Tradies
- Make your phone number impossible to miss - top of every page, clickable on mobile
- Track calls, not just form fills - most tradie conversions happen over the phone
- Remove friction - long forms kill conversions. A phone number and a "call now" button is all you need