Inbound Marketing
Getting customers to come to you instead of chasing them.
The Tradie Take
Inbound marketing is like being the only pub in town that shows the footy. You don't need to drag people in off the street - they come to you because they know what you offer. Outbound marketing (flyers, cold calling) is going door-to-door selling raffle tickets. Both can work, but inbound means customers come ready to buy.
Definition
Inbound marketing is a strategy that focuses on attracting customers to you through helpful content, SEO, and social media - rather than chasing them with cold calls, flyers, or interruptive ads. The idea is that when someone needs a tradie, they're already searching online. Inbound marketing makes sure they find you when they search, instead of you having to find them.
How It Works
- 1 Create useful content that answers your customers' questions
- 2 Optimise your site so it shows up when they search on Google
- 3 Build a presence on social media where your customers hang out
- 4 When they need you, you're already on their radar - they come to you
Tips for Tradies
- SEO is the foundation of inbound marketing for tradies - be findable when they search
- Social media presence builds familiarity so they choose you over competitors
- Inbound takes longer than ads but pays off for years