Target Audience
The specific people you want to reach with your marketing.
The Tradie Take
Your target audience is knowing who to give your business card to. If you specialise in bathroom renovations, you want to talk to homeowners who've been in their house 10+ years and have a 1990s bathroom. Giving your card to everyone at Bunnings is a scattergun approach. Knowing exactly who needs you means you can focus your marketing where it counts.
Definition
Your target audience is the specific group of people most likely to need and pay for your services. Not everyone needs an electrician - your target audience is homeowners, property managers, and businesses in your service area. Getting specific about your audience (homeowners vs renters, older houses vs new builds, residential vs commercial) helps you create more effective marketing.
How It Works
- 1 Define who your ideal customers are: location, property type, budget, urgency
- 2 Tailor your marketing to speak directly to them
- 3 A plumber specialising in heritage homes targets different people than a new-build specialist
- 4 The more specific your targeting, the less money you waste on uninterested people
Tips for Tradies
- Get specific: "Homeowners in the eastern suburbs with houses built before 2000" is better than "everyone"
- Different services may have different target audiences - treat them separately
- Speak directly to your audience in your marketing - "Bondi homeowners" beats "all of Sydney"