General Marketing
Popular Term
Tradie
Australian slang for a tradesperson - plumber, electrician, builder, anyone who works with their hands.
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The Tradie Take
Definition
Tradie is Australian slang for a tradesperson - someone who works in a skilled trade like plumbing, electrical, building, carpentry, painting, roofing, and landscaping. It is the core audience for TradeAds. In marketing terms, tradies are a specific audience with unique needs: they work on job sites (not at desks), they get customers through local search and word of mouth, they need leads not website traffic, and they value straight talk over marketing jargon. Understanding what makes tradies different is the key to marketing that actually works for them.
How It Works
- 1 Tradies find customers differently than retail businesses - local search, referrals, and repeat work dominate
- 2 Marketing for tradies needs to be mobile-first - they are on site, not at a desk
- 3 Reviews and word-of-mouth matter more for tradies than almost any other business type
- 4 Straight-talking marketing that respects their time and intelligence outperforms fancy campaigns
Tips for Tradies
- Marketing to tradies means being direct, honest, and specific - no fluff, no corporate speak
- Most tradies find new customers through Google search - local SEO is the most important marketing channel
- A tradie website needs one thing above all else: a phone number that is impossible to miss