Video Marketing
Using video to show off your work and connect with customers.
The Tradie Take
Video marketing is like having a customer follow you around for 2 minutes to see exactly how you work. Instead of telling them "I do good work," you show them. A quick video walkthrough of a completed bathroom renovation or a 30-second tip about spotting roof damage is worth a thousand words. People trust what they can see.
Definition
Video marketing means using video content to promote your business - from short before-and-after clips on Instagram to detailed project walkthroughs on YouTube. Video builds trust faster than text because people can see your work, hear your voice, and get a feel for who you are. A 60-second video of you explaining a common problem and how you fix it can do more for your credibility than a page of text.
How It Works
- 1 Create short videos showing your work, explaining common problems, or sharing tips
- 2 Post on YouTube (great for SEO), Instagram Reels, Facebook, and TikTok
- 3 Video content gets more engagement and shares than text or photos alone
- 4 YouTube is the second-largest search engine - it's an SEO opportunity too
Tips for Tradies
- Don't overproduce it - a phone video of you explaining something is better than a polished ad
- Before/after videos are the most effective content for tradies
- Upload to YouTube and embed on your site - it helps your SEO too