Website
Your online home base - where customers go to check you out before calling.
The Tradie Take
Your website is your workshop on the internet. It never closes, it never runs out of business cards, and it can talk to 100 people at once. When someone searches for a tradie at 10pm on a Sunday because their hot water exploded, your website is working for you while you're asleep. No other marketing channel does that.
Definition
Your website is the online hub for your business. It's where potential customers go after they find you on Google or hear about you from a mate. It needs to answer three questions in seconds: who you are, what you do, and how to reach you. A good tradie website is simple, loads fast on mobile, makes your phone number obvious, and shows off your work with photos. It doesn't need to be fancy - it needs to work.
How It Works
- 1 Your website is your digital shopfront - open 24/7, 365 days a year
- 2 It builds credibility - tradies without websites look outdated
- 3 It's where you convert visitors into leads through clear calls-to-action
- 4 It's the foundation for all your other marketing (ads point to it, social media links to it)
Tips for Tradies
- Keep it simple - tradie customers want your phone number and proof you do good work
- Mobile-first design is non-negotiable - most people will find you on a phone
- Add fresh content regularly (blog posts, project photos) to keep Google interested