SEO
Popular Term
Backlinks
Other websites linking to yours - like word-of-mouth referrals online.
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The Tradie Take
Backlinks are like referrals. If one tradie recommends your electrical work to a mate, that's one vote of confidence. If the Master Builders Association recommends you, that's a much bigger vote. Google counts these votes - but it cares a lot more about who's doing the recommending than how many people mention you.
Definition
Backlinks are links from other websites to yours. Google treats each link like a vote of confidence - if a reputable site links to you, it signals that your content is trustworthy. Not all backlinks are equal. A link from the Master Builders Association carries more weight than a link from a spammy directory. Quality beats quantity every time.
How It Works
- 1 When another website links to your site, Google notices
- 2 Links from reputable, relevant sites pass "link juice" - authority that helps you rank
- 3 Links from spammy or irrelevant sites can actually hurt your rankings
- 4 Natural backlinks come from having useful content that people want to reference
Tips for Tradies
- Create content worth linking to - guides, case studies, local area pages
- Get listed on reputable industry directories and local business associations
- Never buy backlinks from "link farms" - Google will penalise you