Domain Authority
A score that predicts how well your website will rank on Google.
The Tradie Take
Domain Authority is like your credit score for Google. A new business with no history has a low score. Over time, as you pay bills on time (build good content) and get references (backlinks), your score goes up. A higher score means banks (Google) trust you more and give you better rates (rankings).
Definition
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engines. It ranges from 1 to 100, with higher scores indicating a greater ability to rank. It's based on factors like the number and quality of backlinks, age of the domain, and overall site health. While it's not a Google metric, it's a useful benchmark to track over time.
How It Works
- 1 Moz calculates DA by analysing backlinks, root domains, and other factors
- 2 Scores are logarithmic - going from 20 to 30 is easier than 70 to 80
- 3 New sites start low (1-20) and build authority over time
- 4 A DA of 40+ is respectable for a local tradie site
Tips for Tradies
- Don't obsess over DA - it's a third-party metric, not Google's actual ranking factor
- Build quality backlinks from reputable local sites to improve your authority
- Focus on creating great content and earning real recommendations - authority follows