Catchment Area
The geographic area your business serves - your service territory.
The Tradie Take
Your catchment area is how far you are willing to drive for a job. Some tradies only work within their suburb (small catchment), others travel across the whole city (large catchment). Google needs to know your catchment so it knows who to show you to. If you serve the whole city but only have a page for one suburb, you are invisible to the rest.
Definition
A catchment area is the geographic region your business serves. For tradies, it is the suburbs, towns, or postcodes you are willing to travel to for jobs. Defining your catchment area is a key part of local SEO - Google needs to know where you serve so it can show your business to the right people. If you serve all of Cairns but only have suburb pages for Smithfield, Google may not show you for searches in other suburbs.
How It Works
- 1 You define the suburbs, postcodes, or regions your business covers
- 2 Your catchment area is listed on your website and Google Business Profile
- 3 Local SEO targets content and keywords specifically for each area in your catchment
- 4 A broader catchment needs more location-specific content to rank across it
Tips for Tradies
- List every suburb you serve on your website with dedicated service pages
- Set your service area in Google Business Profile so Google knows your catchment
- Prioritise suburbs in your catchment that have the most search volume for your services