General Marketing
Cookie
A small file websites save on your browser to remember you.
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The Tradie Take
A cookie is like a loyalty card at the local servo. Every time you go in, they scan it and know you're a regular. Next time you pull up, they've got your usual order ready. Cookies let websites do the same thing - recognise you and remember what you were looking at.
Definition
A cookie is a small text file that a website stores on your browser to remember information about you. It might remember you visited before, what pages you looked at, or keep you logged in. Cookies are also used for advertising - like showing your ad to people who visited your site but didn't call (retargeting). Privacy laws now require websites to ask permission before using certain types of cookies.
How It Works
- 1 When you visit a website, it can save a small file on your device
- 2 Next time you visit, the site reads that file to recognise you
- 3 Marketing cookies track your behaviour across websites for advertising purposes
- 4 Privacy regulations (like in Australia) require sites to get consent for non-essential cookies
Tips for Tradies
- Make sure your website has a cookie consent banner if you use tracking
- Essential cookies (for site function) don't need consent. Marketing cookies do.
- Overly aggressive cookie popups can hurt user experience - get the balance right