Pixel (Facebook Pixel)
A tracking code that follows visitors and lets you retarget them with ads.
The Tradie Take
The Facebook Pixel is like having a security camera at your workshop door that takes a photo of everyone who walks in. Later, if someone walked in, looked around, and left without booking, you can put a flyer in their mailbox (retargeting ad) reminding them why they came in the first place.
Definition
A pixel (specifically the Meta/Facebook Pixel) is a small piece of code you put on your website that tracks visitors and their actions. It lets you see what people do after clicking your Facebook ad - did they call? Leave? Browse multiple pages? It also enables retargeting: showing ads to people who visited your site but didn't enquire. The pixel is the backbone of effective Facebook advertising.
How It Works
- 1 You add the pixel code to your website header
- 2 It tracks every visitor, what pages they view, and whether they convert
- 3 You can create audiences of people who visited specific pages
- 4 Show retargeting ads specifically to people who visited but didn't call
Tips for Tradies
- Install the pixel on every page of your site, not just the homepage
- Set up retargeting campaigns for people who visited your site in the last 30 days
- Track conversions (calls, form submissions) to measure real ROI from your ads