Google Analytics
Google's free tool that shows you who visits your website and what they do.
The Tradie Take
Google Analytics is your workshop CCTV. It shows you who came in, where they came from (did they see your sign or a Facebook ad?), what they looked at, and whether they bought anything. Without it, you're running your business blind - guessing what's working instead of knowing.
Definition
Google Analytics is a free tool that tracks and reports website traffic. It shows you how many people visit your site, where they came from (Google search, Facebook, direct), what pages they viewed, how long they stayed, and whether they took action (called, submitted a form). For tradies, it answers questions like "are my Google Ads actually driving calls?" and "which page do most visitors leave from?"
How It Works
- 1 You add a small tracking code to your website
- 2 Google Analytics collects data on every visitor, their behaviour, and their source
- 3 You log in to see reports: traffic sources, popular pages, user demographics
- 4 You set up goals (like tracking phone calls or form submissions) to measure conversions
Tips for Tradies
- Set up conversion tracking - calls, form submissions, and clicks to call
- Check it weekly, not daily - look for trends, not daily wobbles
- Connect it to Google Search Console for a complete picture of your search performance