Google Maps SEO
Optimising your business to show up in Google Maps when people search for local services.
The Tradie Take
Google Maps SEO is making sure you are the first pin that pops up when someone searches for your trade on their phone. When a homeowner is standing in their flooded laundry at 2am, they pull out their phone, search "emergency plumber near me," and Google Maps shows nearby plumbers. If you are not in that map pack, you are invisible in the moment that matters most.
Definition
Google Maps SEO means optimising your Google presence so your business shows up in the map pack at the top of search results. For tradies, this is often more important than organic website rankings - because the map pack shows 3 businesses right at the top of the search results. Your Google Maps ranking is determined by proximity, your Google Business Profile completeness, reviews, and citations.
How It Works
- 1 When someone searches a local term like "plumber near me," Google shows a map with 3 local results
- 2 Your ranking in this map pack is based on relevance, distance, and prominence
- 3 A complete, verified Google Business Profile is required to appear in Maps
- 4 Reviews, photos, posts, and accurate business info all improve your Maps ranking
Tips for Tradies
- Claim and fully optimise your Google Business Profile - it is required for Maps
- Get more Google reviews - they directly impact your Maps ranking
- Use the exact same business name, address, and phone number everywhere online