Pipeline
A step-by-step process that moves a customer or task from start to finish.
The Tradie Take
A pipeline is the difference between hoping you remember to ask every customer for a review and having your apprentice hand them a card automatically after every job. One is random and inconsistent. The other is a system that produces results without you thinking about it. A review pipeline means every customer gets asked, every time.
Definition
A pipeline is a system that moves something from one stage to the next until it reaches completion. In marketing, you will hear about review pipelines (the process of turning a completed job into a Google review), sales pipelines (turning an enquiry into a booked job), and content pipelines (turning ideas into published articles). Pipelines remove guesswork - instead of remembering to ask for a review, you set up a system that does it automatically.
How It Works
- 1 A pipeline breaks a process into clear stages: job done > send review request > customer leaves review > thank them
- 2 Automation handles the repetitive steps so you do not have to remember
- 3 Each stage feeds into the next, creating a predictable, repeatable process
- 4 Pipelines turn random, inconsistent activities into reliable systems
Tips for Tradies
- Start with a review pipeline - it is the easiest and highest-impact pipeline for tradies
- Use automation tools to send review requests after every job automatically
- Once the review pipeline is running, consider a sales pipeline for following up on quotes