Traffic
The number of people visiting your website.
The Tradie Take
Traffic is the number of people walking past your workshop. 100 people walking past a workshop in a busy area is normal. 100 people walking past a workshop in an industrial area could be a great day. But quantity doesn't matter if none of them walk in. Traffic + conversion = jobs. Traffic without conversion is just a foot traffic counter.
Definition
Traffic refers to the visitors coming to your website. It's usually broken down by source: organic (from search engines), paid (from ads), direct (typing your URL), referral (from other sites), and social (from social media). More traffic is generally good, but quality matters more than quantity. 100 visitors who need a plumber are worth more than 1000 who don't.
How It Works
- 1 Each visit to your site is counted as a session in analytics
- 2 Traffic sources tell you which marketing channels are working
- 3 More traffic = more potential leads, but only if your site converts well
- 4 Growing organic traffic (SEO) is the most sustainable long-term goal
Tips for Tradies
- Focus on quality traffic - people actually looking for your services in your area
- Organic traffic from SEO has the best long-term ROI
- Don't obsess over traffic numbers - track calls and jobs, not just visitors