On-Page SEO
Optimising the content and code on your website itself.
The Tradie Take
On-page SEO is like setting up your workshop so customers can easily find what they need. You put clear signs on each section (headings), keep the place clean and fast-moving (page speed), and make sure your business name is visible from the street (title tag). It's all the things you can control in your own space.
Definition
On-page SEO is optimising individual web pages to rank higher on search engines. It includes everything you control on your own site: page titles, meta descriptions, headings, content quality, image alt text, URL structure, internal links, and page speed. Unlike off-page SEO (which involves external signals like backlinks), on-page SEO is entirely within your control.
How It Works
- 1 Each page should target a specific keyword or topic
- 2 The keyword appears naturally in the title, headings, URL, and content
- 3 Content is comprehensive, well-structured, and genuinely useful
- 4 Technical elements (speed, mobile-friendliness, schema) support the content
Tips for Tradies
- Each page should focus on ONE service or topic - don't cram everything into one page
- Use clear, descriptive URLs: yoursitename.com.au/emergency-plumber not yoursitename.com.au/page-1
- Write for humans first, Google second - good content naturally includes relevant keywords