SEO
Popular Term
Title Tag
The clickable headline for your page in search results.
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The Tradie Take
Your title tag is the name of your business on the front of your workshop. It's the first thing people see. "Emergency Plumber Bondi - Call Now" tells people exactly what you do, where, and what to do next. "Welcome to our website" tells them nothing. Your title tag is prime real estate - use it wisely.
Definition
The title tag is an HTML element that specifies the title of a web page. It appears as the clickable headline in search results, and it's the most important on-page SEO factor. A good title tag includes your main keyword and a compelling reason to click. It should be 50-60 characters to avoid truncation in search results.
How It Works
- 1 The title tag is the first thing Google reads to understand your page
- 2 It appears as the blue clickable link in search results
- 3 Keywords in the title tag carry significant SEO weight
- 4 A compelling title improves click-through rates, which can boost rankings
Tips for Tradies
- Put your main keyword near the beginning of the title tag
- Include your location and a unique selling point
- Keep it under 60 characters so it doesn't get cut off in search results